Hey Hustlers!
A very Happy New Year to you all <3
Hope everyone is keeping high ambitions with their goal. I wish you the best <3
In this module, we’ll go over what a niche is, why a niche is vital to your value creation system, and how to choose your niche.
Niche Importance 👥
(Huge shoutout to Charlie Morgan once again.)
Niche = specific segment of a market where individuals share certain characteristics and qualities.
(Latent conditions)
In business:
Specificity is power
Specialists have authority
Depth of expertise is everything
Functionality is leverage
Without a niche, you are aimless.
By trying to help “everyone” you end up helping no one.
Let me make it concrete for you with an example from Charlie that changed my entire view on business:
Who makes more money, a general doctor, or a heart surgeon?
Which athletes achieve greatness, generalist athletes or athletes who focus on one sport?
Is it better to solve your market's main, most painful problem 100% of the way, or 10 smaller problems 10% of the way?
Are you going to make more money - being the best in one market, or being sub-par average in all of them?
Key points:
Generalists face chaos, specialists face order.
Chaos inhibits growth, order facilitates it.
Deep somewhere beats shallow everywhere.
100 km in one direction gets you further than 10 km in 10 directions.
10,000 hours in one area creates more authority than 1,000 hours in 10 areas.
There’s a caveat to this - after becoming the best in one area, you can branch out into others (e.g. Kanye West moving from music to fashion, Schwarzenegger moving from bodybuilding to politics, Amazon moving from books to other products).”
The power of niching (specificity) in action:
As you get more and more specific, customers feel like the product is made just FOR them — enhancing its value.
So when creating our value system, selecting and understanding our niche is step #1.
Knowing the exact niche we are targeting allows us to:
Better understand our human's latent conditions
Create more effective stimuli
Create more action through our system
Make more $$$
Niche Selection ✅
I also like to think of niches as domains of interest.
Here are some examples:
Copywriting
SMMA
Golf
Productivity
Boxing
Cinematography
Niches can also be broken down into “sub-niches” that get more and more specific.
Here are some examples:
Niche: Film-making
-> Sub-niche: Editing
-> Sub-niche: Sound Design
-> Sub-niche: Bass Hits
Niche: Film-making
-> Sub-niche: Cinematography
-> Sub-niche: Lenses
-> Sub-niche: Anamorphic Lens
I like to separate niches into four different categories…
(just to help order niches in your mind)
General Interests
Skills
Business Models
Platforms
General Interests - random topics people are interested in 💰
Gardening
Formula 1
Minecraft
Harry Potter
Baseball Cards
Skills - skills people learn 💰💰💰
Copywriting
Editing
Appointment Setting
Public Speaking
Sales
Business Models - different types of businesses 💰💰💰💰💰
Agencies
Coaches
Course Creators/Infoproducts
Saas
Affiliate Marketing
E-commerce
Brick and Mortar
Platforms - different social media platforms 💰💰💰💰
YouTubers
Instagram Influencers
Tiktokers
X Writers
Skool owners
We can select broader niches by selecting only one of the niche groups:
Since we are selling services to businesses (B2B not B2C)...
We want to start by targeting a business model niche.
EX: Coaches
To niche down further, we can combine other niche groups with the business model we’re targeting:
EX: Coaches
Fitness Coaches
Instagram Fitness Coaches
EX: Info-product Sellers
YouTubers Selling Info-products
(^ This was my actual niche.)
THE KEY: MAKE IT SOUND SPECIFIC BUT STILL BE VERY BROAD
Since we’re selling B2B services…
Stick to business models, social media platforms, and VERY broad general interest domains/skills.
Stick to the big 3 when adding on general interests/skills: Health, Wealth, Relationships
Examples:
✅ Coaches On Instagram
✅ Clothing Brands
✅ Affiliate Marketers
✅ Fitness Coaches
✅ Website Designers
✅ Educational YouTubers
✅ Personal Brands
❌ Pokemon Card YouTubers Selling Merch
❌ Toy Dropshippers
❌ Vinyasa Yoga Coaches
❌ Carnivore Nutrition Coaches
❌ Forex Coaches
*Sounds specific to the person in the niche, but is actually very broad and easy to find.
*The Golden Rule: Can you find 50-100 people in that niche every day?
ACTION ITEM:
List out interest domains you are interested in or could be interested in.
List out your current skills and skills you want to learn.
List out business models you have experience with or want to gain experience in.
List out social media platforms you have experience with or want to gain experience in.
We will give you a TON of examples of niche combinations you can target as a copywriter when we put all of this together into actionable steps at the end of this “foundations” course.
But for now, be thinking about the niches you’re in and how all successful businesses begin with the niche…
Let’s move on to creating compelling offers to make your niche take ACTION.
We are slowly moving forward with the flow of copywriting
Stay Tuned
I’ll see you at next module <3